The 112th National Sugar and Wine Fair Wonderful Review

In March, the spring is full of spring. The 112th National Sugar and Wine Commodity Fair, hosted by COFCO Sugar, was grandly held at Chengdu Century City New International Convention and Exhibition Center and China Western International Expo City from March 25 to 27. This industry event, known as the "No. 1 Meeting in the World", has created a number of historical records with the theme of "Spend the Spring Festival and Spring Sugar", created festivals with characteristics, attract traffic with festivals, promote consumption with traffic, promote development with consumption, and add characteristics with development. It has created many historical records, with a total number of visitors exceeding 430,000, and has attracted high attention from all walks of life.

Upgrade "Spring Sugar Season" The longest sugar and wine consumption carnival in history

This year marks the 70th anniversary of the National Sugar and Wine Fair. The organizing committee cooperated with Chengdu Municipal Bureau of Commerce, Expo Bureau, and Culture, Radio, Film and Tourism Bureau, and joined hands with the 2025 Spring Sugar Season Chief Partner Snow Beer to create a one-month special event for the first time with the Sugar and Wine Fair as the main line. It built a five-in-one consumption activity matrix of "Business, Tourism, Culture, Sports and Health" around the four major themes of "Business, Tourism, Culture, Sports and Health" with "Business, Tourism, Culture, Sports and Health" around the four major themes of "Business, Tourism, Culture, Sports and Health" with "Food, and Shopping, and Comprehensively Building Spring Carnivals with rich content in all directions.

213 themed events showcase emerging consumption trends in the exhibition and city integration model, highlight regional cultural characteristics, spread the influence of the National Sugar and Wine Fair to all parts of the city, bringing direct benefits to Chengdu citizens, and injecting more commercial opportunities into brand enterprises and local merchants, driving explosive growth in catering, cultural tourism, retail and other formats. According to statistics from the Chengdu Municipal Bureau of Commerce, the "Spring Sugar Season" series of activities helped the total online and offline consumption increase by 5% year-on-year. Among them, the "IDEAS Innovation Product Competition" attracted more than 200 brands and more than 500 products to participate in the competition, showing the surging innovation vitality of the food and wine industry; and the "Spring Sugar Masters·Special Adjustment Season" also kicked off its first show of the event, and successfully "come out of the circle" with dozens of creative new products. The champion team "England and Hong Kong Finance" will represent China in the 2025 World Drinking Masters Competition in the future, bringing the local Drinking Technology and Concept to a broader international stage.

Head Leadership has been at the top of the global food exhibition for six consecutive years

The total area of this Sugar and Wine Fair reached 325,000 square meters, once again breaking the record of the National Sugar and Wine Fair, and also making Chuntang the world's largest comprehensive exhibition in the food and wine industry for the sixth consecutive year.

During the exhibition, a total of 8 exhibition areas and 23 special category areas were set up on site, attracting 6,612 companies to participate. Jinsha Wine Industry Summary Wine, the chief partner of the 112th National Sugar and Wine Fair, has made wonderful debuts such as Moutai, Wuliangye, Yili, and COFCO Group, more than 1,000 leading enterprises, more than 100 local government exhibition groups, and more than 20 overseas exhibition groups, bringing more than 300,000 new products, extending from traditional industries to food technology, smart equipment and industrial chain supporting services, reflecting the industry's innovative leap from a single category to a diverse field. The close combination of many high-quality categories and residents' needs further activate potential market consumption potential and fully highlight the gravitational field effect of the world's largest food exhibition.

International benchmark, let the world see the surging power of China's industry

The sugar and wine party is not only a trading platform, but also a "golden bond" for food trade between China and foreign countries, but also a window for the world to observe the Chinese consumer market. The 112th Sugar and Wine Fair leads a new industrial pattern with a "internationalization" perspective and layout, not only builds a bridge for small and medium-sized enterprises to go overseas, but also provides localized channels for international brands to effectively serve the new development trend of "dual circulation".

According to statistics, the exhibition area related to the internationalization of this Sugar and Wine Fair is 52,300 square meters, with 1,232 international enterprises participating in the exhibition, accounting for 18.6%, an increase of 5.2% over last year. About 2,000 international brands from 52 countries and regions participated in the exhibition. Among them, the wine and international spirits sectors include exhibition groups in countries such as France, Japan, Germany, and Georgia, and the international food sectors include exhibition groups in countries such as South Korea, Thailand, Indonesia, and Malaysia. Envoys to China from France, Germany, Italy, Canada, Australia, Colombia, Malaysia, Slovenia and other countries participated in this sugar and wine fair, actively stood up for the products exhibited by their own country, encouraged domestic enterprises to reach signing intentions with domestic buyers, and provided fresh activity power for cross-border trade. In addition, overseas buyers from 55 countries and regions participated in the exhibition and procurement, mainly from Hong Kong, Macao, Taiwan, France, South Korea, the United States, Vietnam and other regions, an increase of 67.7% year-on-year, marking the further enhancement of the influence of the Sugar and Wine Fair in the global food industry.

The rhythm of "first launch" is hotly discussed across the Internet to drive towards "newness"

In the wave of development of the food industry, the National Sugar and Wine Fair has always played the role of a leader and witness. This sugar and wine fair will inject many innovative forces into it. Focusing on new products, new technologies, new models and new business formats, we will strengthen the platform's "first-term economy" function, and set up five special zones such as artificial intelligence equipment, healthy food, and cutting-edge packaging for the first time, accurately capture the new trend of deep integration of the food and wine industry and technology, display the innovative integration and technological application in the food machinery field, and build a complete industrial ecosystem for the upstream and downstream industrial chains of the food and wine industry.

Among them, the highly-watched artificial intelligence equipment area has an area of more than 2,500 square meters, and gathers 14 leading technology companies. It shows the new trend of the integration of innovative technologies and industries in the food and wine industry in one-stop, systematically displays the latest application of global AI technology in the food machinery field and food production links, and provides the industry with the latest intelligent system solutions; the Healthy Food and Technology Service Zone brings together more than 20 domestic and foreign companies, covering healthy food research and development, clinical nutrition and health technology services and other fields. Some brands are exhibited for the first time, not only providing a demonstration for consumption upgrading and industrial transformation, allowing the industry and consumers to experience the convenience brought by technology, but also promotes the integration, efficiency and intelligence of the upstream and downstream industrial chains and supply chains of the industry through the implementation of intelligent results, and accelerates the development of new quality productivity of the industry.

Thousands of gifts and thousands of family photos in hundreds of counties, and hear the good voices of rural revitalization

At this National Sugar and Wine Fair, the "Hundred Counties, Thousands of Products, Ten Thousands of Family Benefits" zone was officially launched. A harvest journey with the theme of "Going to the Blossom Place of Peach Blossoms" serves the strategic goal of rural revitalization through multi-dimensional roles such as production and sales docking, industrial upgrading, urban-rural integration, brand promotion and technological empowerment.

In the 5,000 square meters exhibition hall, 46 counties and cities across the country participated in the exhibition, bringing thousands of innovative and competitive high-quality agricultural products and local specialty products, which are highly in line with the current consumers' needs for food safety and healthy life, and injecting strong momentum into further expanding county-level product sales and building a regional industrial highland. During the exhibition, the "Hundred Counties, Thousand Products, Ten Thousand Homes" special area implemented various actions such as procurement demand release, on-site brand promotion, exchange and product selection, and free negotiation. The entire link will open up the precise docking of production and sales, promote the direct linkage between county agricultural products and urban consumer markets, and fully implement the core goals of "strengthening the county", "enriching the people" and "promoting the business".

In addition, the organizing committee also set up a live broadcast room with CCTV's "Yangyang Goods" and Kuaishou Experts, and conducted live broadcast + special promotion meetings for 13 counties including Ganzi County and Shiqu County through online and offline integration, and established a comprehensive exhibition and sales docking platform to comprehensively drive the sales and exposure of local agricultural and special products, and help the county's industrial economy change. Data shows that the exhibitors in the special zone achieved on-site sales of more than 600,000 yuan, reached 580 intended customers, and the amount of the intended contract was 94.51 million yuan.

Industry exchange "compass" to accurately understand development trends

As a highland of industry ideas, this Sugar and Wine Fair has set up a National Sugar and Wine Fair opening welcome meeting and 70th anniversary theme event, a "Food and Beverage Industry Development Conference" around the trends and hot topics of the food and wine industry, and held more than 50 series of meetings to broaden the thinking of industry participants and provide valuable value. By sorting out exhibitor displays, forum discussions and audience feedback, we can clearly grasp the seven major development trends of the food industry. Combining the views of all parties, healthy consumption and other keywords have become hot topics. Many companies jointly issued the "Joint Initiative for ESG and Sustainable Development in the Food and Wine Industry", which will explore new paths of sustainable development through cross-border cooperation and innovation, build a global quality and safety system from the field to the table, and set a benchmark for the green transformation of the global food and wine industry.

Standing at a new historical starting point, the National Sugar and Wine Fair will embrace the global market with a more open attitude, lead the industry's development with a more innovative mindset, and continue to inject new impetus into the high-quality development of China's food industry. This spring date not only witnesses the current prosperity of China's food industry, but also indicates a broader development space in the future.